GameStop announced today it will partner with Joe Gibbs Racing to sponsor the No. 20 Toyota Camry for the Oct. 24 NASCAR Sprint Cup Series event at Martinsville Speedway. The Tums Fast Relief 500 will be the first foray into the NASCAR Sprint Cup Series for the Grapevine, Texas-based video game retailer.

GameStop has sponsored Logano in the NASCAR Nationwide Series since the 20-year-old made his much-anticipated debut in the series in 2008 and has been Logano’s primary sponsor for each of his seven-career Nationwide Series victories, including the most recent at Kentucky Speedway in June.

“It’s awesome to see GameStop make their Sprint Cup sponsorship debut riding along with me at a track like Martinsville,” said Logano, who finished a season-best second-place in the Sprint Cup Series event at Martinsville earlier this year. “GameStop has been a great company to work with, and they’ve been with me since I came into the big leagues of NASCAR in 2008. I’m excited to have the chance to improve on our finish from earlier this year and get GameStop into Victory Lane in the Cup Series.”

GameStop has taken a unique approach to their Nationwide Series sponsorship with Joe Gibbs Racing, Since 2008, the No. 20 GameStop Toyota has featured more than 35 different paint schemes promoting a number of popular video games, gaming systems and gaming accessories.

The paint scheme for the Martinsville Speedway car will be unveiled at the track on race weekend.

“Our GameStop car always turns heads when it gets unloaded at the track. Whatever paint scheme they come up with for Martinsville will be really cool looking,” added Logano. “One of the best things about having GameStop as a sponsor is the uniqueness they bring to the sport. Their stuff draws fans into the sport. I mean, who doesn’t like video games and race cars? So this will be a special weekend for all of the GameStop employees and fans out there. I’m looking forward to it.”

The GameStop sponsorship is a one-race deal for Martinsville only. Home Depot, Logano’s primary sponsor in the Sprint Cup Series, will return to sponsor the car for the remainder of the 2010 season.