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Hertz will sponsor Joey Logano in one Sprint Cup, seven Nationwide races
01-23-2013, 05:44 PM
Post: #1
Hertz will sponsor Joey Logano in one Sprint Cup, seven Nationwide races
Penske Racing announced that Hertz will sponsor seven Nationwide Series races and a Sprint Cup race with the No. 22 Ford of Joey Logano. The rental car company also will be an associate sponsor of the team.

Hertz CEO Mark Frissora said the deal is for three years but anticipates renewing it because "it's one of the more efficient ways of using your advertising dollars, especially for our target audience. For us, it's a home run. Sometimes in advertising, you have a message that goes across to 10 million viewers, and you're hoping that 2 million of them have a reason to change. This is more precise. I get exact impressions, exact demographics and know exactly what I'm getting. The value of this package is probably 3 times, 2 1/2 times what I'd get on a normal national TV campaign."
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[-] The following 2 users Like 3DoorsDown's post:
jlogano22 (01-23-2013), Vermont#1Fan (01-23-2013)
01-23-2013, 07:21 PM (This post was last modified: 01-23-2013 07:23 PM by jlogano22.)
Post: #2
RE: Hertz will sponsor Joey Logano in one Sprint Cup, seven Nationwide races
hmm interesting.............will it be a new scheme or the typical recycled NW DT scheme


and i wonder which race??? and will we get a diecast????

Heres to 2013!!! New Relationships & New Beginnings!
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01-23-2013, 09:39 PM
Post: #3
RE: Hertz will sponsor Joey Logano in one Sprint Cup, seven Nationwide races
Exciting news
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